Define your own maturity model
Since PRAIORITIZE allows scaling Assessments fast to many clients and facilitates building optimization models, consultants would be wise to design their maturity levels. Not just by allocating the Answers to the maturity levels but also by cleverly naming the individual levels and branding the resulting maturity model. A consultant may seek inevitable dominance in its market segment. So, branding your own maturity model helps with that.
Defining one (and only one) maturity level means that there is one target for everyone. This can happen, for example, in the case of compliance assessments that verify whether all respondents adhere to one specific standard. Defining multiple maturity levels refines the target setting as weaker respondents (or respondent groups) have a lower maturity level as a target in comparison to more vital respondents (or respondent groups). For example, projects with a budget under, say, €100k. have as target Level 1; projects with a budget higher than €100k. have a target Level 2, and projects with a budget higher than €250k have a target Level 3.