Almost all PRAIORITIZE assessments not only ask respondents about their actual situation but also their ambition. This ambition score is typically set to "In 6 months." If the ambition horizon is set too far in the future or described as "ideally," respondents may be tempted to answer the highest score everywhere, thereby avoiding the need to make a choice. The philosophy behind PRAIORITIZE is that you want to understand what respondents consider their priorities. The first conclusion (1) interprets that ambition. The graphs (2) detail the ambition: what percentage is to be improved and how much.
Next, that ambition is benchmarked against 3.500 other respondent groups (3). The green circle with the "A" shows the current ambition. The yellow square in the benchmark indicates the area where science is most positive about: improve only a few things, but improve them well. The green PRAIORITIZE "rose" indicates the effect of the chosen target. Further down in the "Where to go?"-section, we can modify the target to bring it closer to, or into, the yellow area.
Focusing on individual questions
This second conclusion dissects the ambition on a question-by-question level. The table below is just indicative. Click on button #2 to go to this "Growth path" table and click on button #3 to have a detailed Ambition Map.
Opening button #2 gives you access to this table:
- This column shows the actual score per question and the triangle on top of the column shows the sorting from best scoring to least scoring question.
- The ambition column displays the score, e.g., "In six months."
- The third column shows the difference between columns 2 and 3 in the actual score.
- And column 4 shows the difference expressed as a percentage of the actual score.
- Finally, column 5 shows the percentage of respondents who skipped this question.
The Ambition Map
To analyze the respondents’ ambition more in-depth, the Ambition Map provides all the required tooling.
The "Collapse/Expand"-buttons (1) allow you to toggle how respondents have answered the various answer options (2) or what percentage skipped a certain question (3). It is also possible to click on a column header to sort that column (4).
The Ambition map has various filter options.
The "Topics"-dropdown (1) allows you to focus on one or more topics. The "Respondents"-dropdown (2) allows to in-/exclude certain respondent groups. The "View"-dropdown gives you the possibility to sort the questions in various ways; the "Default"-option (4) sets the questions in the order in which they appeared in the questionnaire.
The number of respondents who score a specific answer can either be expressed as the actual number of respondents or as a percentage of the total group (5).
Finally, it is possible to add the target in the bar chart itself: