What is nudging?
It's nice to provide each manager or employee in the organization with his/her Personal Virtual Consultant, but what would you do if they don't use these? Enter the nudges.
Here's Nobel Laureate Richard Thaler's definition of a nudge:
As we will use the term, a nudge is an aspect of the "choice architecture" that alters people's behavior predictably without forbidding any options or significantly changing their economic incentives. The intervention must be easy and cheap to avoid counting as a mere nudge. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.
Having a PRAIORITIZE Group Virtual Consultant, managers get - when nudges are activated - positive, friendly email suggestions based on their online interaction with the Group Virtual Consultant. These suggestions almost always contain links to other sections of the manager's Group Virtual Consultant that are useful to visit next.
- The right part of the screen enables one to activate the nudging and indicate how many nudge emails the manager or individual respondent will get and with what frequency ("Days between nudges"). With urgent, strategic assessment topics, you could opt for ten or more nudges sent only a few days apart. You could go for five nudges or less and with at least a week apart for less urgent aspects. Choose 1 hour when you are, for example, in a workshop. And choose a couple of minutes when you are demonstrating how nudging works.
- Start your nudge campaign by switching on the "ENABLE/DISABLE"-button. Do not forget to click on "SAVE ALL."
The nudging algorithms in PRAIORITIZE automatically invite the manager and individual respondent to engage with their Virtual Consultants. This email could look like the one below (bottom of this page) for an individual respondent. The links directly lead the user to the underlying report on his/her screen. As with any decent push notification: it is always possible to unsubscribe.
And PRAIORITIZE keeps sending as much friendly reminder emails as you have specified. The reminders change based on the click behavior of the user's interaction with their Virtual Consultant. The manager or individual respondent is guided to view the actual situation, then lead to the Praiority list and then to the workshops (manager) or knowledge sharing with colleagues (individual respondent). Once a manager or employee has followed this predefined path, he/she is considered by the Virtual Consultant as an active user. - You can track your nudging campaign's status on the left side of the Nudges page. Here you see the status of the number of nudges sent and when the next nudge is due.
- With the RESET COUNTER, you can set the number of nudges to zero, effectively lengthening your nudge campaign.
- Users of a Virtual Consultant can unsubscribe when they do not want to receive the nudges anymore. Yet, in some urgent or strategic cases, it might be necessary to RESUBSCRIBE ALL. Then, every manager and individual respondent starts getting the nudge emails again.
- Finally, there are situations where managers do need nudges, but individual respondents do not. In that case, uncheck the "INCLUDE PERSONAL VIRTUAL CONSULTANT WHEN NUDGING"-option.
This is an example of what a nudge email looks like: